Article,
The role of social media in driving beliefs, attitudes, and intentions of meat reduction towards plant-based meat behavioral intentions
Affiliations
- [1] Univ Ghent, Fac Biosci Engn, Dept Agr Econ, Div Agrifood Mkt & Chain Management, Coupure Links 653, B-9000 Ghent, Belgium [NORA names: Belgium; Europe, EU; OECD];
- [2] Univ Copenhagen, Dept Food Sci, Fac Sci, Rolighedsvej 26, DK-1958 Frederiksberg, Denmark [NORA names: KU University of Copenhagen; University; Denmark; Europe, EU; Nordic; OECD];
- [3] Umea Univ, Dept Food Nutr & Culinary Sci, SE-90187 Umea, Sweden [NORA names: Sweden; Europe, EU; Nordic; OECD];
- [4] ProVeg Int, Genthiner Str 48, D-10785 Berlin, Germany [NORA names: Germany; Europe, EU; OECD]
Abstract
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Keywords
Consumer behavior,
Europe,
Meat reducer,
Mediation analysis,
Plant-based meat,
Social media