Article, 2024

Product purchase or gift-giving? An investigation of different viewer-streamer interaction strategies in tourism live streaming

TOURISM MANAGEMENT PERSPECTIVES, ISSN 2211-9736, Volume 51, 10.1016/j.tmp.2024.101219

Contributors

Fu, Shixuan 0000-0002-6772-7402 [1] Zheng, Xiaojiang [2] Hou, Tingting 0000-0002-3693-5081 (Corresponding author) [3] Yang, Yunyi 0000-0001-8280-2901 [4]

Affiliations

  1. [1] Univ Sci & Technol Beijing, Sch Econ & Management, Beijing, Peoples R China
    2. [NORA names: China; Asia, East];
  2. [2] Univ Copenhagen, Copenhagen Ctr Social Data Sci, Copenhagen, Denmark
    3. [NORA names: KU University of Copenhagen; University; Denmark; Europe, EU; Nordic; OECD];
  3. [3] Zhengzhou Univ, Sch Management, Zhengzhou 450001, Peoples R China
    4. [NORA names: China; Asia, East];
  4. [4] New York Univ Shanghai, Shanghai, Peoples R China
    5. [NORA names: China; Asia, East]

Abstract

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Keywords

Gift -giving intention, Interaction strategy, Purchase intention, Tourism live streaming

Data Provider: Clarivate

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