Article, Early Access,
Credibility in corporate testimonial videos: Addressed from a combined interactional and multimodal semiotic perspective
Affiliations
- [1] Univ Southern Denmark, Dept Culture & Language, Campusvej 55, DK-5230 Odense M, Denmark [NORA names: SDU University of Southern Denmark; University; Denmark; Europe, EU; Nordic; OECD]
Abstract
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Keywords
Authenticity,
corporate testimonial videos,
credibility,
ethnomethodological conversation analysis,
multimodal critical discourse analysis