Editorial Material, 2024

From buying centers to buying ecosystems: Advancing the B2B research journey

INDUSTRIAL MARKETING MANAGEMENT, ISSN 0019-8501, Volume 117, Pages A10-A16, 10.1016/j.indmarman.2023.12.020

Contributors

Ehret, Michael 0000-0002-2478-8889 (Corresponding author) [1] Johnston, Wesley J. [2] [3] Ritter, Thomas [4]

Affiliations

  1. [1] Karl Franzens Univ Graz, Inst Mkt, Elisabethstr 50b, A-8010 Graz, Austria
    2. [NORA names: Austria; Europe, EU; OECD];
  2. [2] Georgia State Univ, Dept Mkt, POB 3991, Atlanta, GA 30302 USA
    3. [NORA names: United States; America, North; OECD];
  3. [3] Georgia State Univ, Dept Mkt, POB 3991, Atlanta, GA 30302 USA
    4. [NORA names: United States; America, North; OECD];
  4. [4] Copenhagen Business Sch, Dept Strategy & Innovat, Kilevej 14A Off 3 71, DK-2000 Frederiksberg, Denmark
    5. [NORA names: CBS Copenhagen Business School; University; Denmark; Europe, EU; Nordic; OECD]

Abstract

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Keywords

Business relationship, Buying center, Ecosystem, Network, Organizational buyer behavior, Service

Data Provider: Clarivate

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