Article, Early Access,
The role of social media in product innovation: a survey of small and medium-sized manufacturing firms
Contributors
Haug, A.
0000-0001-6173-6925
(Corresponding author)
[1]
Jensen, K. W.
0000-0003-3905-4471
[1]
[2]
Philipsen, Kristian
0000-0002-5390-1676
[1]
Affiliations
- [1] Univ Southern Denmark Campus Kolding, Dept Business & Sustainabil, Kolding, Denmark [NORA names: SDU University of Southern Denmark; University; Denmark; Europe, EU; Nordic; OECD];
- [2] Sino Danish Ctr Educ & Res, Beijing, Peoples R China [NORA names: China; Asia, East]
Abstract
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Keywords
Innovation performance,
New product development,
Open innovation,
Product innovation,
Small and medium-sized enterprises,
Social media,
Technological orientation
