Article, 2024

Don't Take It Personally: An Empirical Investigation of Consumer Responses to Explicit Targeting

JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, ISSN 1536-9323, Volume 25, 3, 10.17705/1jais.00848

Contributors

Tsekouras, Dimitrios (Corresponding author) [1] [2] Li, Ting 0000-0002-7405-4752 [1] [2] Frick, Thomas [3]

Affiliations

  1. [1] Erasmus Univ, Rotterdam Sch Management, Rotterdam, Netherlands
    2. [NORA names: Netherlands; Europe, EU; OECD];
  2. [2] Erasmus Univ, Rotterdam Sch Management, Rotterdam, Netherlands
    3. [NORA names: Netherlands; Europe, EU; OECD];
  3. [3] Secomea AS, Herlev, Denmark
    4. [NORA names: Other Companies; Private Research; Denmark; Europe, EU; Nordic; OECD]

Abstract

Abstract not displayed. As this article is not marked as Open Access, it is unclear if we are allowed to show the abstract. Please use the link in the sidebar to view the data provider version of the article including abstract.

Keywords

Advertising Targeting, Elaboration Likelihood Model, Information Framing, Mobile, Privacy

Data Provider: Clarivate

LINKS
-

Matching Records in NORA

  • No Matches Found

SUBJECTS
+

METRICS
+